J.P. Morgan & Co. chairman Dennis P. Weatherstone doesn't like talking to the press any more than most chief executives, but he knows the value of good publicity.

At the bank company's annual meeting last week, Mr. Weatherstone told a shareholder that Morgan's planned advertising budget for 1993 is $10 million. Though relatively modest by the standards of some money-center competitors, that figure is 60% higher than the $6.25 million Morgan spent in 1992.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.