Princeton Capital Finance Co., Princeton, N.J., hired four executives to strengthen its asset-based financing for small businesses.
They are: James F. Greaney Jr., director of sales; John Guddat, director of credit policy; Charles H. Smith Jr., director of marketing; and Lyndly E. Wadley, research analyst.
Mr. Greaney will adopt a national sales plan, expand the national sales force of direct and licensed company representatives, and increase the number of regional offices.
Mr. Guddat will establish credit policies and procedures and develop a standard presentation format and information requirements for the company's credit committee.
Mr. Smith will develop and carry out marketing strategies and programs. And Mr. Wadley will evaluate the potential of new financial markets and asset-based lending products for banking.