Companies that have successfully implemented reengineering projects, particularly those in the financial service industry, have often found that while change is constant, sustainable competitive advantage without sustained effort is a myth.

Customer demands are continually evolving. Competitors turn out to be just as smart as you are - or if not, they will hire your best people to replicate your advantage. Legislators, regulators, and accountants periodically change the rules or tweak interest rates, keeping you on your toes at all times.

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