It comes as no surprise that Regis McKenna, a noted Silicon Valley business strategist, urges the banking industry to invest more heavily in technology.

But Mr. McKenna, who is first and foremost a marketing consultant, takes that admonition a step further: He maintains that banks could benefit from the kind of grassroots marketing that made Main Street phenomena out of companies like Starbucks and Blockbuster.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.