The competition to lure bargain-minded stock traders to the Internet is getting more heated.

This week, Quick & Reilly Inc. launched a television advertising campaign touting its $26.75 fee for the QuickWay Net on-line trading program. The 60-second advertising spot is running on the cable stations MSNBC, an NBC-Microsoft joint venture, and CNBC, NBC's financial news cable station.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.