Rate Strategies, High or Low, May Be Put to a Test

Over the last 20 years, Simmons First National Bank of Pine Bluff, Arkansas has built a well-known bank card franchise with more than 100,000 customers without a single speck of marketing effort. No direct-mail solicitations, no television ads, no statement stuffers.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.