A steady decline in referrals from banking employees to investment staffs has some experts concerned that profit margins might follow.

Bank-generated investment referrals averaged 1.1 per $1 million of retail deposits last year, according to the Consumer Bankers Association's 2000 Consumer Investment Study. This number has declined steadily since 1994 when referrals averaged 2.1 per $1 million of deposits, according to the 1995 study. For a bank with $30 billion of deposits, this would mean that referrals fell from 63,000 in 1994 to 33,000 last year.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.