Most consumers who have bought investment or insurance products through banks would consider using a bank for another such purchase, a study found.
The second annual John Hancock Bank Channel Consumer User Study polled 647 households with at least $25,000 of investable assets. Two hundred of them had bought an investment product from a bank. Of that 200, one-third said they were planning to buy another investment or insurance product in the next year. And of that subgroup, two-thirds said they would consider buying it from a bank, according to Alec Kotopoulos, general director of market research for the John Hancock Financial Institutions Group in Boston, which conducted the study.