Roundup: Barnett Hires New Advertising Agency

JACKSONVILLE, Fla. - Barnett Banks Inc. said it has retained McKinney & Silver of Raleigh, N.C., as its advertising agency.

McKinney was one of a small number of agencies invited to make presentations to Barnett.

"We selected McKinney & Silver because of their financial services expertise and their brand-building focus," said Mark Hendrix, Barnett's director of marketing communications.

Barnett Banks, based in Jacksonville, Fla., has $41 billion in assets.

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