Rurban Financial (RBNF) in Defiance, Ohio, has changed its name.

The $641 million-asset company has renamed itself SB Financial Group and will trade under the stock symbol "SBFG" starting on Wednesday. Its bank subsidiary, the State Bank and Trust Company, will shorten its name to become State Bank. All the company's business lines are being consolidated under the State Bank brand, and the company has launched a new website.

"We are aligning the identity of our bank and parent company under one name and one logo, which should enhance the reputation of both," Mark Klein, SB Financial's president and chief executive, said in a press release Tuesday. "The many products and services we already offer can now be viewed more easily as belonging to one company with a consistent vision based on high-quality products and a passion for customer service."

On Monday, the company announced that its first-quarter profits rose 36% from a year earlier, to $1.3 million. Net interest income rose 9% from the first quarter of 2012, to $5.3 million.

In February, the Federal Reserve Board freed Rurban from a two-year-old enforcement action related to an information-technology unit.

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