Banks hankering for ways to make small business customer acquisition more cost effective and profitable may find help-for a fee-at Net Earnings, a new Web site that offers one-stop shopping to this potentially lucrative yet somewhat elusive market segment.

With Web-based content aggregation all the rage, Net Earnings hopes to differentiate itself with software that speeds the credit scoring process and allows loan applications to be accepted or rejected in real-time. Customers will be able to browse loan products listed on the site from participating banks and then either apply at the Net Earnings site or connect directly to the bank's Web site.

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