It seems that every bank technology company is pitching some sort of CRM product. So Sanchez Computer Associates, looking for an inside track in the global market, signed a deal with Perot Systems that will help Sanchez broaden its CRM marketing campaign.

The Dallas-based Perot Systems has agreed to help market, sell and develop the Malverne, PA-based Sanchez's retail banking and customer information software. Perot, founded and partly owned by Texas billionaire Ross Perot, is a third-party outsourcing and consulting firm that runs information technology operations for a number of healthcare, financial services and manufacturing companies. It has several large clients overseas, including Swiss-based UBS Warburg and the Bank of Ireland.

Richard Phillimore, senior vice president and chief marketing officer for Sanchez, says eventually the two companies will co-develop software, but for now Perot will co-sell an integrated retail banking product, Sanchez' Profile/Express. This will serve as the engine for Perot's transaction and customer integration software. The two companies will also co-market Sanchez's line of Profile banking software.

Phillimore said the jointly marketed product focuses on integrating a bank's back office product processing systems with all of its retail delivery channels. "Dealing with customers through multiple channels has been a challenge for banks," he says. By aligning itself with Perot, he says Sanchez is better suited to sell a product that gives a bank the technology it needs, but also lets the bank concentrate on its relationship with customers.

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