SAP and CSC are teaming up on a price-product optimization strategy that will target banks that are taking the path toward consolidated and streamlined application platforms. Integrating SAP’s price optimization technology with CSC’s Hogan core banking system, which caters mainly to large banks, the new offering is designed to instill pricing strategy alongside banks’ choices in risk management, asset and liability management, CRM, sales management and profitability –while figuring in factors such as demand modeling, seasonality, customer behavior, current market rates and competitive analysis. The two companies’ announcement noted the alliance “gives a large percentage of the world’s top-tier banks easy access” to the price optimization tool, according to comments from Jim Cook, president of CSC’s Financial Services sector. It was not stated whether the pricing tool would be available through smaller banks that utilize Hogan services through an outsourcing relationship CSC recently announced with Fidelity Information Services.
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