Barnaby Grist will join the newly minted Cetera Financial Group as executive vice president, wealth management, effective Wednesday.
Grist, formerly senior managing director, strategic business development, at Charles Schwab Advisor Services, led that firm's program to help advisers go independent.
Grist will report to Valerie Brown, Cetera's chief executive.
Brown said in an interview last week that Cetera plans to focus on hybrid products, allowing clients to choose whether they want to pay fees or commissions. Grist will lead this initiative.
Cetera consists of three broker-dealers.
Financial Network serves regional directors, or producing managers who run teams of independent advisers, Multi-Financial serves independent advisers, and Primevest works with banks and credit unions.