The Securities and Exchange Commission has raised a red flag over one  of the hottest new investment products at banks and brokerage firms -   mutual fund wrap accounts.   
The SEC recently ordered a Nebraska investment advisory firm to  dismantle its wrap account on grounds that it had not been properly   registered under federal securities laws.   
  
Although the firm disciplined by the SEC was not a bank, the episode  stands as a warning to the dozen or so major banks that have flocked into   the business. Among them: Chemical Banking Corp., Keycorp, Wells Fargo &   Co., and Chase Manhattan Corp.     
The SEC order shows that the agency "expects such programs to be  structured within fairly narrow parameters in order to avoid running afoul   of the Investment Company Act," said Melanie L. Fein, a law partner with   Arnold & Porter, Washington.     
  
For more than a year, the SEC has been voicing concern that mutual fund  wrap accounts are essentially mutual funds composed of other funds. As   such, the SEC has argued, they should be registered as investment   companies.     
Wrap accounts take their name from the fact that charges for investment  advice, money management, and trades are all "wrapped" together in a flat   fee. The package appeals to investors who prefer predictable costs to fees   that vary with trading volume.     
While wrap accounts that offer a mix of stocks and bonds have been  around for years, those that specialize in mutual funds are a relatively   new phenomenon.   
  
At yearend 1994, mutual fund wrap accounts held $12.4 billion - about  11% of all wrap account assets, according to Cerulli Associates, a Boston   consulting firm. But they are growing at a 48% clip, while other wrap   account products have actually declined slightly.     
In its ruling, the SEC contended that Omaha-based Clarke, Lanzen, Skalla  Investment Firm Inc. acted as an unregistered investment company by   offering a program that failed to provide customers with enough   individualized advisory services as well as key documentation they should   have received periodically.       
The ruling also stated that the investment firm originally had provided  clients with prospectuses of the mutual funds in their account. But in   time, clients stopped receiving these documents, "nor did they receive   proxies or semiannual and annual reports."     
In anticipation of the ruling, the Nebraska firm dismantled the program,  said Douglas Scheidt, an enforcement official with the SEC's division of   investment management.   
  
Mr. Scheidt urged that banks constructing wrap accounts and other asset  allocation programs make a effort to provide customers with the advice and   documentation that investors owning individual securities might receive.   
Added Ms. Fein, "We have told clients to contact the customer on a  quarterly basis to discuss changes in the customer's investment needs." 
At the same time, Ms. Fein and some bankers believe that the SEC ruling  may be excessive. "I think the SEC should find a way of allowing a fund of   funds to be offered to the customer without any undue burdens," said W.   Christopher Maxwell, an executive vice president at Cleveland-based Keycorp   and head of the banking company's mutual fund group.       
Like Mr. Maxwell, R. Gregory Knopf, head of the mutual fund program at  Los Angeles-based Union Bank, said he would be consulting with bank lawyers   about the implications of the SEC decision on his firm's wrap account   program.     
Nevertheless, Eli Neusner, a Cerulli Associates consultant, doesn't  think that this ruling will stop the bank stampede toward developing wrap   account programs. "These are good products for banks because they serve as   sort of an entry-level product" for investors who will eventually go on to   open trust accounts with a bank," he said.