Dime Savings Bank launched a television campaign this week in New York to attract customers to its investment subsidiary, Dime Securities Inc.

Dime, a $20.1 billion-asset thrift, is no stranger to aggressive advertising. It already has five spots on the air that were directed by brothers Ethan and Joel Coen, who are known for their avant-garde movies, which include "Raising Arizona" and "Fargo."

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