Federated Services Co., Pittsburgh, has appointed James C. McCoun as regional director of retirement plan marketing.

Mr. McCoun is responsible for the sales and marketing of Federated's Life Track retirement program to bank trust departments in several Southeastern states. The program includes a full range of customized and turnkey retirement plans such as 401(k) and 403(b) plans.

Mr. McCoun, 36, joined Federated from First National Bank of Gainesville, Ga., where he served as manager of strategic planning and strategic asset growth.

Federated Services, a subsidiary of Federated Investors, manages and administers more than $75 billion of assets, including over 250 mutual funds.

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