First Maryland Bancorp. of Baltimore has launched a marketing program touting the equity funds in its $6 billion Ark Fund group as a retirement savings vehicle.

On May 10, First Maryland began running ads in local papers such as the Baltimore Sun and The Washington Post and distributed marketing literature and posters targeting customers 35 years and up in bank branches, said Michele L. Dalton, a senior vice president with FMB Trust Co. The bank has nine equity portfolios, including one balanced fund, representing $1.3 billion of assets, Ms. Dalton said.

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