An on-line service is inviting mortgage shoppers to name their own interest rate and terms.

The service, priceline.com, which opened for business in April offering name-your-own price airline tickets, has allied with Charlotte, N.C.-based LendingTree Inc.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.