Signet Banking Corp., one of banking's more innovative marketers, is pursuing mutual fund assets with an unusual lure: a money market deposit account with a lofty yield.

Executives of the Richmond, Va.-based banking company refused to discuss the product. But a representative at a Signet customer call center said information about the accounts had been mailed nationwide recently as part of a larger effort to market the company's Blanchard no-load mutual funds.

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