When the stock market took a nose dive last week, Siggi B. Wilzig dusted off one of his bank's old advertising campaigns.

The Trust Company of New Jersey campaign advises newspaper readers: "Don't gamble with your retirement-stocks go up and down."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.