Financial institutions are leaving millions of dollars on the table because they don't know how to talk to small-business owners.

Business banking is one of the hottest topics in financial services today. And for good reason. There are more than 24 million small businesses in the United States, with more being launched each day. However, most financial institutions haven't figured out how to hold and lead effective sales conversations with their small-business customers or prospects. The key to success is creating a total system complete with a solid infrastructure, commitment and accountability at every level, effective learning and marketing, and, above all, a constant focus on the customer.

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