Gemplus Americas said it has begun installing smart-card-based security and marketing programs for the hotel industry in an alliance with CISA Security Products Inc. of Chicago and Italy.

They were contracted to put door locks on the 2,041 rooms of the New York Hilton and Towers and at Starwood Hotels and Resorts properties. Gemplus and CISA said they intend to build multiple applications into the key-cards, including loyalty programs, electronic purse, and pay television.

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