Gemplus is one of those technology companies that defies pigeonholing.

The world leader in smart card manufacturing is also a card-equipment producer, a software and development house, a consulting and system integration firm, and a pretty fair marketing machine. Its leaders try to tie all that together as "solutions"-a piece of technobabble that fits their style. They want to fit in in places like Silicon Valley, where linguistic precision is not necessarily a cool commodity.

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