At a time when many people in the smart card industry have given up their search for a "killer app" that would spur mass-market acceptance, Pierre M. Combaluzier has decided that television is it.

"The only way to 'create float' for using smart cards is through mass media," said Mr. Combaluzier, president and chief executive officer of Interactive Cyber Television Inc., a Montreal company that goes by IC-TV. "We need to marry the smart card business with a friendly incentive system."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.