Community bank presidents are often integral members of their towns, but perhaps few more so than Kelly S. Segars Sr., of Iuka, Miss.

Mr. Segars divides his time between helping run his bank, $115 million- asset First American National Bank, and his medical practice. That's right - he's a bank president and a doctor.

"I don't fish, don't play golf, don't sleep," says the 66-year-old. "That's how I do it."

Mr. Segars typically spends one full day a week at the bank, a half-day on Saturdays, and drops in for about an hour on the other days. The rest of the time, he can be found in his family medical practice office about a mile away. He specializes in geriatrics.

His son, also a doctor, covers for him when he's at the bank, and his wife, Martha, provides support at the bank as an administrative vice president. The bank also has a full-time chief executive.

Mr. Segars chartered the bank in 1964 with a group of investors that made him president. He was 34 at the time and had been practicing medicine for four years when he decided Iuka (pop. 3,500) needed another bank.

How long will he maintain his dual-career schedule?

"Thirty years," he says. "Most of my ancestors all lived to be 100 or so, so I figure I have another 30 years."

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Chicago's Shorebank Corp. last week served up some national celebrities to local students: Ben and Jerry, of ice cream fame.

The $550 million-asset company's relationship with the frozen-treat gurus actually goes back 10 years, said Joan Shapiro, executive vice president of the company's South Shore Bank, when Ben & Jerry's Homemade's charitable foundation first became a depositor.

Last month, the Vermont-based company said its founders, Ben Cohen and Jerry Greenfield, were commencing a four-city tour to discuss business and social issues with children and wanted to organize a program with Shorebank.

As part of an event at Michele Clark Middle School on the city's west side, Ben & Jerry participated in a mock press conference with students posing as reporters with names such as "Andre Preneur" and "Ijuana Know."

The kids also suggested new ice cream flavors for the company, such as Smore, Brown Sugar, and - not sure how this one would go over - Toxic Waste. - Barbara F. Bronstien

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