Most financial services companies are failing to use the Internet to offer personalized services to customers, Speer & Associates' quarterly Web Site Marketing Practices survey found.

Of the 180 companies evaluated by the Atlanta company in its fourth marketing-practices survey, only four, it said - Citigroup Inc., American Express, Charles Schwab & Co., and Comerica Bank - are using the Internet effectively as a marketing tool.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.