Subprime Firm Joins On-Line Lending Site

Subprime lender HomeGold Inc. said it has joined Finet Holding Corp.'s Web site.

HomeGold, a subsidiary of HomeGold Financial Inc., is one of two subprime lenders to become a partner in Finet's iQualify site. Chairman and chief executive officer Jack Sterling said HomeGold will be pursuing alliances with other on-line mortgage lending sites.

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