After 18 months of reorganizing its business lines, SunTrust Banks Inc. has adopted a new sales culture, officials said.

As a result, the bank said, employees generated more referrals for trust and investment services in the first two-and-a-half months of this year than in all of 1996.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.