SunTrust Banks Inc. plans to aggressively expand its unit providing private banking services to professional athletes and musicians.

Last week the Atlanta banking company announced the opening of a San Diego office and the hirings of Todd LaRocca and Billy Crafton and their investment teams. Thomas Carroll, a senior vice president at SunTrust Investment Services Inc. and the managing director of the sports and entertainment group, said the hirings let SunTrust significantly expand the scope of its sports and entertainment group both geographically and in terms of the athletes that it serves.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.