Susquehanna Bancshares, Lititz, Pa., has named Edward Balderston Jr. director of marketing. In the newly created position, he is responsible for coordinating marketing activities throughout the bank holding company.

Mr. Balderston will retain his current post as senior vice president of administrative services at Farmers First Bank, a subsidiary of Susquehanna Bancshares.

Before he joined Farmers First in 1980, Mr. Balderston was a marketing executive at Conestoga National Bank.

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