Only a few months ago bankers were touting their sustainability and launching ambitious green programs, but today hard-pressed banking companies are slashing every conceivable cost, including some sustainability programs and staff.

That is a mistake. Sustainability is not a frill or a marketing program that can be deferred or discarded in tough economic times. It is a vital strategy for tough times. Over the short term, it offers quick, money-saving fixes with significant return on investment. Over the long term, it cuts costs and generates revenue, giving your company a competitive advantage over less sustainable rivals.

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