T. Rowe Price is gaining new market share as banks and other intermediaries move to a fees-and-advice model, and as the mutual fund company makes a concentrated push overseas to rebuild its assets under management.

"The growth of advice has been awesome, and you couple that with the boomer retirement wave," said George Riedel, head of intermediary distribution within T. Rowe's third-party distribution division. "I have to say, it's been a boon."

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