Financenter Inc. has added America Online Inc.'s Personal Finance Channel to the many on-line sites that make its automated financial calculators available.
Financenter calculators can be summoned to the AOL screen with the key word "calculator." They can be found in the site's advice and planning, insurance, investment, and real estate areas to help consumers weigh their financial options.
The arrangement "guarantees increased exposure of Financenter's calculators through the most popular financial destination in cyberspace," said Sherry Neasham, president of the company. Working with America Online "reinforces Financenter's position as a leader in the growing on-line personal finance tool category."
Financenter, which was founded in 1995 and merged in 1997 with Smartcalc Financial Calculators Inc., also said it is offering a Calcbuilder Toolkit to help Web developers incorporate the technology into their sites.
Among other customers are Sovereign Bank, PNC Bank, Michigan National Bank, Discover Brokerage, SunAmerica, and Kiplinger Online.