InSellerate, a startup sales automation software company focused on the mortgage industry, has received financial backing from Sekits Capital.
Sekits Capital did not say how much it invested in InSellerate, of Costa Mesa, Calif., but it noted in a news release Friday that it invests up to $1.5 million of growth capital in companies.
Sekits Capital, of Manhattan Beach, Calif., was founded in 1999 by Mike Sekits, a co-founder of JAM Equity Partners. For the investment in InSellerate, the investment firm brought on two veterans of the mortgage tech company DRI Management Systems: Duke Olrich, who was DRI's chief executive, and Fred Melgaard, who was its chief operating officer.
"What really impressed us about InSellerate was not just the functionality of the product, but the rigorous attention paid to compliance and security, which has resulted in several community banks adopting the software," Sekits said in the release.
InSellerate uses first-to-contact dialer technology, allowing mortgage originators to respond to leads and communicate with prospective clients while they are in the buying process. The technology consists of inFlow, a sales force automation and lead management tool; inSight, a dashboard for real-time sales reporting; and inTouch, an automated personalized email marketing platform.