Teradata Frees Up for SAS’ Business Intelligence Adoption

Newly independent data warehousing giant Teradata wasted little time in setting out a new direction when, in its first week as a publicly traded spinoff of NCR, it inked a partnership deal to incorporate business intelligence and analytics software from former competitor SAS. The tandem offering is aimed at one of the hottest markets for financial services – business analytics to guide customer relationship management, IT planning, product development, etc.—which is frequently hobbled by duplicate or non-integrated data across various departments. SAS’ first partnership deal with a relational database is “one that will open up new opportunities for existing and future [SAS] customers,” says Jim Goodnight, CEO of SAS. Dan Vesset, a vp of business analytics for research firm IDC, says that "in-database analytics is a key development” that will help rectify the need for shifting and correlating disparate data between systems and departments.