The battle to win over the hearts and minds of consumers to mobile banking is like conquering the courts at Flushing Meadows-requiring fast returns, nimble mechanics and early anticipation of what strategy is needed for victory. As part of a promotion for its burgeoning mobile banking service, Chase gave away thousands of tickets to this year's US Open tennis tournament in New York via a campaign that used mobile technology as a vital component.

The tickets were given away to users who registered by sending text messages to the bank between June 9 and August 9, a move designed to demonstrate mobile banking and texting as a means of facilitating financial services that's fast, accessible and useful.

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