Recent delinquency trends might argue against a buildup in consumer lending for some financial companies, but for the CIT Group a consumer strategy is winning raves.

The New York-based company - which was in the news on Friday, when Chemical Banking Corp. sold half its 40% stake to majority owner Dai-Ichi Kangyo Bank - embarked on the strategy in 1992. It now has $2.4 billion of consumer receivables in its $17 billion portfolio.

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