Whitney Holding Corp. in New Or- leans is managing a delicate balancing act. Chief executive William L. Marks wants to reach out to the mass market without compromising the bank's status as an icon in the city's business community. But building the retail bank is a challenge. Pullout section

WASHINGTON

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.