In one of the first, if not the first, expansions by a home builder since the market crashed, Toll Brothers Inc. is planning to bring its McMansions to the Woodlands, a planned community north of downtown Houston.

After scouring the region for a more than a decade, the builder, known for its luxurious models, is opening for preconstruction sales next month, hoping its brand name — an industry rarity — will draw buyers.

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