- Key insight: Chime led the customer rankings with a reputation score of 85.1, followed by USAA Bank at 84.9 and Regions at 84.7.
- Supporting data: The banking industry's overall reputation edged down to 70.5 from 70.9 in 2025, according to 14,000 responses from informed members of the public.
- Forward look: Customers ranked product and service quality and professional conduct as the most important reputation drivers, while concerns about AI and deregulation could increase scrutiny of banks' conduct.
Banks' were consistently given higher marks for reputation by customers than non-customers,
According to 14,000 responses from informed members of the public, the banking industry's overall reputation, which has recovered a the dip after
In the 14,000 public responses gathered in May, customers primarily prioritized firms' quality of products and services followed by professional conduct. Respondents also placed particular emphasis on whether banks meet customer needs and operate ethically.
20. Synovus Financial
Columbus, Georgia-based Synovus Financial ranked 20th with a reputation score of 79.4. Synovus announced an official merger with Tennessee Pinnacle Financial Partners in January.
19. Truist Bank
Charlotte, North Carolina-based Truist Bank ranked 19th with a reputation score of 79.6.
18. BOK Financial
Tulsa, Oklahoma-based BOK Financial ranked 18th with a reputation score of 79.7.
17. First National Bank of Pennsylvania/FNB
Pittsburgh-based First National Bank of Pennsylvania tied for 16th with a reputation score of 79.8.
16. KeyBank
Cleveland-based KeyBank tied for 16th with a reputation score of 79.8.
15. BMO (USA)
Chicago-based BMO's U.S. banking operation ranked 15th with a reputation score of 80.0.
14. Capital One
McLean, Virginia-based Capital One ranked 14th with a reputation score of 80.5.
13. Discover Bank
Greenwood, Delaware-based Discover Bank ranked 13th with a reputation score of 80.6. Discover was
12. PNC
Pittsburgh-based PNC ranked 12th with a reputation score of 80.8.
11. City National Bank
Los Angeles-based City National Bank, which is owned by RBC, ranked 11th with a reputation score of 80.9.
10. Northern Trust
Chicago-based Northern Trust ranked 10th with a reputation score of 81.0.
9. SoFi Bank
Cottonwood Heights, Utah-based SoFi Bank ranked ninth with a reputation score of 81.1.
8. Webster Bank
Stamford, Connecticut-based Webster Bank ranked eighth with a reputation score of 81.2.
7. TD Bank
Mount Laurel, New Jersey-based TD Bank ranked seventh with a reputation score of 81.3.
6. Comerica
Dallas-based Comerica ranked sixth with a reputation score of 83.2. Comerica
5. Huntington Bank
Columbus, Ohio-based Huntington Bank tied for fourth with a reputation score of 83.9.
4. American Express National Bank
Sandy, Utah-based American Express National Bank ranked fourth with a reputation score of 83.9.
3. Regions
Birmingham, Alabama-based Regions Financial ranked third with a reputation score of 84.7.
2. USAA Bank
San Antonio-based USAA Bank serves members of the military community and their families. It ranked second with a reputation score of 84.9.
1. Chime
San Francisco-based fintech Chime, which provides banking services through partner banks, earned the top spot with a reputation score of 85.1.
