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Northern Trust, Western Alliance Bank and Synovus led RepTrak's 2026 ranking by noncustomers, as direct experience with a firm produced wide gaps between how customers and outsiders viewed some banks.
August 17
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Chime, USAA Bank and Regions led the customer reputation rankings in RepTrak's 2026 survey, in which respondents also placed particular emphasis on whether banks meet customer needs and operate ethically.
August 17
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RepTrak's 2026 bank reputation survey found the industry retained a historically strong reputation, though underlying data suggests consumers are skeptical of artificial intelligence and banks' ability to self-police in a deregulatory environment.
August 17
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Regional banks lead the comeback, large banks improved and survey respondents indicated firm reputations depend on banks exercising ethical conduct going forward, amid the Trump administration's deregulatory push.
September 4
