Credit card consulting firms are beginning to look more like their clients lately. At least two such firms have applied for charters to open credit card banks, and others have considered doing so.

Card Issuer Program Management, the consulting firm started by former Wachovia Corp. executive Jerry D. Craft, applied to the Georgia Department of Banking and Finance a couple of weeks ago to establish Infinova Bank. The Atlanta-based firm expects to receive approval within several months.

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