Inspired by a 15% increase in mutual fund assets, U.S. Bancorp of Minneapolis is hoping that its First American family will become the leader in sales among bank proprietary funds.

The boost comes from the Qualivest mutual fund family, the proprietary funds of the original U.S. Bancorp, the Portland, Ore.-based banking company that First Bank System Inc. acquired in August.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.