Vantive Corp., a Silicon Valley company tapping into the growing demand for sales and marketing software, said it has made major technical and functional advances with the introduction of Vantive Enterprise 7.

Released last week, the product consists of several components and modules that company officials expect will generate considerable interest in call centers and other aspects of financial institution marketing and customer service.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.