Visa Adds Personalization for Gift Card

‘Tis the season for making gift cards a more attractive option to buyers. Card Lab Inc. and Visa have launched a new online Visa gift-card site that offers customizable gift cards in denominations of $10 to $250 embossed with either an uploaded personal image or from a site-image catalogue. Letting users choose their own card design is a premise born out of UK-based card design firm Serverside, which, in addition to PayJr Inc. of Dallas, has partnered with Card Lab to support GiftCardLab.com. “Our partnership with Card Lab will give shoppers a new channel through which to get a Visa Gift card, with the added ability to customize each card for a truly personal gift,” says Steve Diamond, vp, prepaid products for Visa. Serverside and PayJr previously teamed on backing the customizable PayJr VisaBuxx prepaid card for the teen market. The new designable prepaid cards will be issued by Marshall Bank, N.A., according to a release.