Visa U.S.A. is working with 11 Los Angeles-area restaurants again this year to raise money for Meals on Wheels, the group that provides meals for the disabled and home-bound.
Through Oct. 9, Visa will make a donation every time customers use Visa cards at the participating restaurants, including Wolfgang Puck's Spago.
A message about the Visa donation will be printed on menus and at the point of sale.
A Reputation Enhancer
Servers will wear pins promoting the campaign.
The effort is related to Visa's sponsorship role in the 11th Annual American Wine and Food Festival on Oct. 9, which also raises money for the Wolfgang Puck Charitable Foundation.
Thomas C. Edwards. Visa's vice president for travel and entertainment marketing, said such cause-related marketing helps merchants by increasing customer traffic and enhancing their local reputation.