Visa U.S.A. is trumpeting market research that links its investments in brand promotion to growth in market share.

By showing the research to board members and news organizations, Visa is trying to refute comments made after the resignations from its board of two top Citigroup Inc. executives.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.