Analysts at Morgan Keegan & Co. and Piper Jaffray & Co. upgraded Visa Inc. shares to "buy" or the equivalent Tuesday.

Citing the company's "long-term franchise value," Morgan Keegan analyst Robert Dodd wrote in a note to clients that Visa's shares are "attractively valued" relative to profit. It will be able to increase earnings because of positive pricing and cost controls while consumer spending slows, he wrote in a note Tuesday.

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