Visa will use its new advertising campaign to make clear that it will be the only card accepted at the 1994 Winter Olympics in Lillehammer, Norway.

The campaign presents a variation on Visa's ongoing, "It's everywhere you want to be" theme by focusing on one relatively unknown athlete and on Visa's contribution as a corporate sponsor. Absent for the first time in eight years is a reference to its nemesis, American Express Travel Related Services.

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